Five questions for Enrollment Management

I am deeply troubled by the short-sighted, self-interest focus on revenues and prestige reflected in the enrollment management decisions of many selective admissions 4-year colleges and universities, both private and public. The public interest has been seriously short-changed by these self-serving institutional decisions. Here are five questions for enrollment managers (and their college presidents) to ponder:

1. Should states continue to provide financial support to public institutions that enroll small or declining shares of students from low income/first generation and/or under-represented minority populations?
2. Should institutions that enroll small or declining shares of students from low income/first generation and/or under-represented minority populations be placed on probation for continued participation in federal Title IV student financial aid programs?
3. Should private institutions with substantial endowments that enroll small or declining shares of students from low income/first generation and/or under-represented minorities continue to receive tax exempt status?
4. Is college admission too important to be left to the colleges to decide themselves?
5. Is your institution a part of the problem or is your institution a part of the solution?